NAT & LIV

We are excited to bring you our first ever brand collaboration with fashion beauties, Natalie Halcro & Olivia Pierson, in an exclusive range of elevated denim styles. Driven by the love for fashion, these Canadian-born cousins have made a name for themselves through their worldwide fashion influence and even starred in their very own family series on E! TV. There are no limits for the iconic duo as their goal is to define the rules of modern fashion one platform at a time. Our NAT & LIV x JLUXLABEL collection was uniquely designed with the pair’s vision for premium quality pieces in soft durable denim. Focused on creating everyday wardrobe problem solvers, our new line achieves superior comfort in effortless denim styles that complement both your statement and day to day looks! Packed with a range of classic silhouettes and washes in modern designs varying from tops, jackets, bodysuits, and more. Whatever the occasion, let our denim do the talking for you!