IT’S MORE THAN A LABEL, IT’S A LIFESTYLE
We're an intention-led brand built on one belief: luxury should be attainable, and real confidence looks good on every woman.Brought to life by sisters Christina and Teresa Jaide, who took everything their parents gave them — their mother's mastery of garment construction, their father's entrepreneurial instincts — and turned it into something the fashion world couldn't ignore. Founded in 2006 with three sewing machines and $8,000 (can you name a more iconic origin story), what started as pieces made for themselves quickly became a brand in demand.In 2013, Jaide Clothing became JLUXLABEL — a name that finally matched the vision. Since then, the brand has grown into a globally recognized label with an Inc. 5000 ranking, a presence in Nordstrom, and a community of millions.Every piece still designed in-house, with the same obsessive attention to fit, fabric, and detail that started it all.Affordable luxury was never a marketing line. It was always the mission.
What We Believe
We believe that when a woman puts on something that truly fits — her body, her moment, her confidence — everything shifts. She stands differently. She moves differently. She knows.That is what we design for.Not trends. Not seasons. Women.
Our Promise
Every JLUXLABEL piece is crafted with intention — from the weight of the fabric to the precision of the cut. We design in house in Los Angeles and collaborate globally, including in Vietnam, the homeland of our founders' family. Quality is not an afterthought. It is the entire point.We make clothing for the woman who expects more — from her wardrobe, from her life, and from herself.
Behind the Label
Some collections start with a mood board. This one started with a feeling.State of Mind was built around one question, does this feel true? From the first sketch to the final frame, our creative team stripped back the noise and let the clothes do the talking. Raw energy, intentional design, and a woman who knows exactly who she is.
Founded 2006 · Los Angeles, California. Designed by us. For you.
