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    'LOVE ME IN 1949'

    'LOVE ME IN 1949'

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    . ROSES, PIZZA AND VINTAGE VIBES ALL PLAYED A MAJOR ROLE IN THIS ROMANTIC AND CLASSIC SHOOT. WE WANTED TO COMMUNICATE A VINTAGE LOVE STORY TITLED 'LOVE ME IN 1949'....
    MESSY CHIC

    MESSY CHIC

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    x  M  E  S  S  Y    C  H  I  C  x L A N I  (one of our favs) up close and raw in the midst of a chic...
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    10 YEARS OF JLUX! We can't believe it!  To Celebrate, we did a shoot with some of the models over the past year. We are so grateful to work with such...
    THINK REESE

    THINK REESE

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    "FROM DAY TO NIGHT, THINK REESE" For this sporty glam, fall  inspired shoot,  we wanted to showcase day and night looks through Reese's (@thinkreese)  effortless style. Focusing on both the...
    FALLING FOR PIA // BTS

    FALLING FOR PIA // BTS

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      WE WERE SO EXCITED  to get to work with Pia Toscano (American Idol, JLO's back-up singer, singer song-writer....) in our all new FALLIN' FOR PIA Collection (get it ;))...
    THE CURVY FASHIONISTA X JLUXLABEL

    THE CURVY FASHIONISTA X JLUXLABEL

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    IF YOU DON'T FOLLOW @thecurvyfashionista_ you need to. Ausie native, Leah, is the person behind the vision. She posts Celeb styles, the hottest fashion, amazing photos and major inspo to...
    GET THAT GLOW

    GET THAT GLOW

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    GET THAT GLOW WANT to know how we get our models glowing? This post is all about what highlight we use and how we use it to get ALL THAT...
    MOOD (BOARD)

    MOOD (BOARD)

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    MOOD                                                           ...
    STAFF FAVS

    STAFF FAVS

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    STAFF FAVS LOVE OUR EXCLUSIVES? Allen designs them! He is our designer and does an amazing job! His Fav is the Crown Vest. It is so easy to layer and...
    WINNERS

    WINNERS

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    # A U G U S T A P P R E C I A T I O N W I N N E R S WINNERS DAY 1: @abigayleagne...
    EVERY OTHER DAY GIVEAWAY

    EVERY OTHER DAY GIVEAWAY

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    Just for our #jluxbabes We will be giving out freebies every Friday! We love our customers and want to give back to you with free merch....who doesn't love  a freebie, am...
    GOOD VIBES ONLY

    GOOD VIBES ONLY

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    G O O D  V I B E S  O N L Y. Feel only good vibes in our new Lani One Shoulder Knit Dress, named after Kehaulani Sanares @kehaulanisanares...
    #JLUXBABES

    #JLUXBABES

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    #JLUXBABES TAG US! We want to see all you babes rocking your JLUX. Out on the town, in everyday life or on vacay like @allthingsluba. #JLUXBABES @constance_nunes @malvinavb @carpediemm25 @elljay12 @tatsmagots...
    VACAY FEELS

    VACAY FEELS

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                                                          V A C...
    SOLO ACT

    SOLO ACT

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    SOLO ACT. Adelina kills it in the solo crop top paired with the hot white trousers. Proving, owning the room is a solo act.  Summer is here. Glowing skin paired...
    ON THE ROOF

    ON THE ROOF

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    ON THE ROOF OUR FAV PLACE TO SHOOT? The roof. The perfect lighting, just the right amount of breeze and major character. THAT WALK. NEXT TIME YOU WANT TO SHOOT......
    SHOOT DAYS

    SHOOT DAYS

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    BEHIND THE SCENES. EXCUSE THE IPHONE PHOTOS This blog is all about BTS of our last shoot! So, excuse the iPhone photos. They are raw and give you and idea...
    BACK IN VANCOUVER

    BACK IN VANCOUVER

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    B A C K   I N   V A N C O U V E R WE'RE BACK You might not know, JLUX started in a basement in Vancouver!...
    FOREVER LUX

    FOREVER LUX

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     F O R E V E R  L U X  Lux forever, forever Lux. Our JLUXLABEL forever bustier set will have you feeling lux 24/7.  We believe, feeling your best...
    CASUAL LUX

    CASUAL LUX

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    Close up and personal with our newest glam girl, Constance.  Both on the camera and off, she shows that you can be both casual and lux. Our new oversized jean...
    GRACEFULLY RIBBED

    GRACEFULLY RIBBED

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    G R A C E F U L L Y  R I B B E D . Ribbed to perfection, our JLUXBASIX exclusive Grace Ribbed Strap Dress is everything. Featuring...

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